Privacy Statement
This website (hereinafter the “Website”) is provided by Bayer Aktiengesellschaft. (hereinafter “us” or “we”). For further information regarding the provider of the Website, please refer to our imprint.
Information on other selected non-Website related data processing activities performed by us and all of our affiliates in Germany (e.g. when you give us a business card or we collect your data from publicly available sources) can be found in the privacy information for selected specific processing activities.
A. Handling of personal data
In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).
I. Using our Website
1. Accessing our Website
When you call up our Website, your browser will transfer certain information to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following information are collected, briefly stored and used:
- IP address
- date and time of access
- Time zone difference to Greenwich Mean Time (GMT)
- Content of request (specific site)
- Status of access/HTTP status code
- Transferred volume of data
- Website requesting access
- Browser, language settings, version of browser software operating system and surface
Moreover, to protect our legitimate interests, we will store such information for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) General Data Protection Regulation).
2. Setting of cookies
a) What are cookies?
This Website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.
b) What cookies do we use?
We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes. The following tables contain a detailed description of the optional cookies we use.
Cookies required for technical purpose
c) Subject to your consent
We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.
d) How to prevent the setting of cookies
Of course you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. You may at any time object to the setting of optional cookies by using the respective objection option indicated in the table above.
3. Website Analysis with Google
On our Website we use a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
Google will analyze your use of our Website on our behalf. To this purpose, we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address after each data transfer to Google. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.
You may withdraw your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.
4. External services or content on our Websites
We include third-party services and/or content on our Website. When you use such third-party services or when third-party content is displayed, communication data are exchanged between you and the respective provider for technical reasons.
The respective provider of the services or content may also process your personal data for own additional purposes. To the best of our knowledge, we have configured the services and content of providers known to process personal data for own purposes in such a way that either any communication for other purposes than to present their services or content on our Website is blocked, or communication only takes place once you have actively opted to use the respective service. However, since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data.
For further information regarding the scope and purpose of such processing of your personal data, please consult the privacy statements of the providers whose services and/or content we include and who are responsible for the protection of your personal data in this context:
5. Use of the recommendation function
If you wish to recommend us to others, you can do so by using the recommendation function on our Website. You may, in your and our legitimate interest, send a message to any person if you assume that the recipient wishes to receive such information. We delete the personal data involved with this (e.g. name and email address) after the recommendation is sent.
6. Information on side effects and quality complaints
This Website is not intended or designed for communications regarding side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your health care professional (e.g. physician or pharmacist), your local health authority, or use our Website for the report of undesirable side effects.
If you nevertheless report to us undesirable side effects or other issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent health authorities of the issues reported by you. In this context, your information will be forwarded in pseudonymized form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymized notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent health authorities.
7. When you ask us a medical inquiry
When you ask us a medical inquiry we will enter the personal data contained therein into our Medical Information database.
We will process the following personal data for the purpose to manage your medical inquiry and to deliver a respective response:
- Contact information (e.g. your name, address, phone/fax/mobile phone/email/ or other online contact information)
- Demographic data (e.g. age/age group, date of birth, gender)
Should such information be part of your request, we furthermore may process information which qualifies as sensitive personal data like
- information about your health status,
- your religious beliefs,
- your sex life/sexual orientation or
- your ethnicity.
An example where this could be the case is a request whether a Bayer product would be suitable for a Kosher diet.
Access to your personal data is restricted to Bayer AG and its group entities that are involved in managing and responding to your inquiry, and to the call center operator Conduent Commercial Solutions, LLC and its group companies. These entities may be operating in countries different from your home country.
If the inquiry you ask contains an adverse event, special circumstance or product technical complaint, or is an inquiry outside of the scope of medical information, we will forward your inquiry containing your personal information to the relevant department for respective processing. For this purpose, we transfer your name, contact details and any information you have provided to us including information related to special categories of personal data if this has been provided.
For the processing of your personal data, we will to some extent use specialized service contractors who act as our data processors including the call center operator Conduent Commercial Solutions, LLC. Such service contractors are carefully selected and regularly monitored by us. They will only process personal data in accordance with our instructions and based on appropriate data processing agreements.
Legal basis for processing your personal data, including your sensitive personal data, is the consent which you declare by sending your request to us. In addition, it is our legitimate interest to process your personal data for answering your enquiry and for documentation and record keeping purposes. If your request contains information about adverse events or is a product technical complaint, we are legally obliged to process respective information including sharing the information provided with the responsible Marketing Authorization Holder.
We retain your personal data beyond having answered your inquiry for documentation and record keeping purposes and regulatory compliance. Personal data related to sole medical information inquiries (managed in full by medical information staff, without an adverse event, product technical complaint or a need for forwarding to another department for handling) will be anonymized in accordance with local data privacy requirements, except where otherwise provided by law (e.g. in connection with an adverse event). Inquiries containing adverse event or product technical complaint information will be retained to meet regulatory requirements. Data provided to other departments will be retained for processing your inquiry.
Further additional country-specific information related to data privacy can be found on the respective countries’ Bayer internet sites.
B. Information regarding your rights
The following rights are in general available to you according to applicable data privacy laws:
- Right of information about your personal data stored by us;
- Right to request the correction, deletion or restricted processing of your personal data;
- Right to object to a processing for reasons of our own legitimate interest, public interest, or profiling, unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defense of legal claims;
- Right to data portability;
- Right to file a complaint with a data protection authority;
- You may at any time with future effect revoke your consent to the collection, processing and use of your personal data. For further information please refer to the chapters above describing the processing of data based on your consent.
If you wish to exercise your rights, please address your request to the contact indicated below.
If you are a resident of California or Nevada in the United States, you may have additional rights regarding your personal data. More information may be found here.
C. Contact
For any questions you may have with respect to data privacy, please use the provided contact form or contact our company data protection officer at the following address:
Group Data Protection Officer
Bayer AG
51368 Leverkusen, Germany
Bayer AG is designated as representative in the European Union for our non-European legal entities in accordance with Art. 27 GDPR. You may contact the representative at the following address:
Data Privacy Representative
Bayer AG
51368 Leverkusen, Germany
E-mail: dp-representative@bayer.com
D. Amendment of Privacy Statement
We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.
Last updated: December 18, 2019